As part of its aggressive tourism marketing and promotional agenda, the Dubai Department of Tourism and Commerce Marketing (DTCM) participated in two major travel trade exhibitions in Norway and Austria .
At the Austrian International Travel and Tourism Fair (FERIEN-2008) in Vienna , the DTCM’s participation was the seventh consecutive year. Dubai Stand measured 77 square metres and featured nine co-participants. The exhibition attracted over 700 tour operators, destinations, airlines, hotels and other holiday-related suppliers from 70 countries.
Dubai Stand at the Norwegian International Travel and Tourism Fair (REISELIV-2008) in Oslo , measured 30 square metres. This was DTCM’s participation for the 14th successive year. Reiseliv is the travel trade’s largest and most-effective business-to-business venue in Norway . There were six co-participants from Dubai .
The DTCM at the two exhibitions was represented by Mr. Nayef Ibrahim, Executive Overseas Promotions.
The department is hopeful about generating wider interest in these markets about Dubai as an ideal year-round business and leisure destination.
